But auto manufacturers realized the importance of having an advanced point of interaction, so they invested heavily in superior hardware and software.īy integrating a flat menu structure, BMW makes activating functions and setting simpler and faster while enriching the driving experience in a BMW. Until not so long ago, car operating systems, even for the high-end brand, were always lacking behind those of consumer electronics. The new operating concept for BMW iDrive is inspired by today’s consumer electronics. Returning to the main menu is as simple as tapping the home icon at the lower edge of the display. As its name suggests, it allows you to directly select entertainment programs, contact lists, and vehicle settings, as well as start the interaction with the BMW Intelligent Personal Assistant. Of course, you might find that the standard arrangement doesn’t satisfy you, so BMW offers the ability to rearrange the icons however you please.įor even easier access, there’s the Quick Select functionality. This is possible via the use of live widgets, which appear in a vertical arrangement on the driver’s side of the user interface.Įach function comes with its own icon, which can be selected with a finger swipe. You won’t have to cycle through sub-menus to find a specific function as they have all been fitted onto the home menu. Of course, what’s shown on the Curved Display is entirely configurable.īMW follows a new zero-layer principle – in simpler terms, all relevant functions and information are displayed simultaneously. ![]() I’ll start with the home screen, which has been turned into a permanently viewable user interface. ![]() The next-gen BMW iDrive comes with several changes, which I will explain below. The hardware that serves as the point of interaction with the customer is the BMW Curved Display. IDrive features a new graphical interface and an optimized menu structure – BMW focuses on touchscreen interaction and natural language. In BMW’s case, it translates into offering a more comprehensive range of digital content for information and entertainment, better data regarding EV charging points, shorter update cycles, and enhanced access to specific online services. ![]() With technology constantly evolving, brands must keep up and refine their operating system to create a pleasurable user experience. The German auto manufacturer describes iDrive as “more than just a control and operating system – it’s a digital world of experience allowing human and car to interact with one another and exchange information.”
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